The book examines how the Einsteins and Edisons of the past found inspiration in their daydreams, why Google, Gore & Associates (Gore-Tex) and 3M give their employees the time and space to daydream and how that has made them some of the most innovative companies in the world.
-- Cape Gazette, June 2009
Dream a Little Dream … When do you get your best ideas? When you’re sitting at your desk striving for an answer, or when you’re doing something off-task like driving, walking, or puttering around the house? Though many of us have sensed the connection between daydreaming and creativity, recent scientific studies are combining with an abundance of anecdotal evidence to establish that when daydreaming we are in our most creative state of mind, tapping into and connecting complex regions of the brain. … Amy Fries’s new book Daydreams at Work: Wake Up Your Creative Powers (Capital Books, 2009) shows you how to tap into your daydreams for ideas, energy, solutions, and motivation for both work and life.
-- slowleadership.org, May 2009
Daydreams At Work: Wake Up Your Creative Powers by Amy Fries is the book for anyone who wants to tap into their creative or meditative powers. Amy takes the guilt out of being a day-dreamer (How many of us have been told to get up and do something productive?) by making the reader realize that daydream time can be the most productive of all because it is where ideas are born and mature. Artists, musicians, writers, inventors, discoverers, and all the people who have changed the world are inspired by daydreams. And the author tells you how to encourage your best daydreams, how companies have achieved great success by allowing dream-time for their employees, and how you can make your daydreams come into fruitful reality. This book is a tool to making your dreams become reality and to achieving a totally fulfilling life, reaching your imagined potential. Get it today.
-- Bonnie Neely, Amazon, May 2009
Amy Fries asks us to daydream. What an invitation! She legitimizes “living the dream” with an engaging tour of how famous brains used daydreams (Mozart’s, Jung’s, Einstein’s, others), how hers does, what brain scans reveal, and she encourages readers to get lost ... and then found ... in their dreams. Dream new dreams and transform them into reality, writes Fries, because “the middle distance” is the wellspring of creativity. Fries writes with authority, charm, and humor and asks intriguing questions: “If we dream of being celebrities, what do celebrities dream about?” But, beware train commuters: If you wish to disembark at your regular stop, wait until you get home to begin reading Daydreams at Work.
-- Ruth Guyer - NPR commentator, university professor and noted author, February 2009
“I daydream; I always have, but I never thought to analyze how it works. Amy Fries has unraveled the mystery of it. Daydreams at Work offers an abundance of great stories, the science of daydreams, and a practical approach to harnessing your creativity through the most common of daily practices. The book is fascinating and affirming; it has inspired me to daydream even more!”
-- Herta Feely, co-founder Safe Kids Worldwide, author and activist, February 2009
“Amy Fries kicks daydreaming out of the closet and shows how great innovators—Einstein and Steve Jobs—and innovative companies—3M and Google—used daydreaming to their advantages. Her skillful blend of scientific evidence, practical applications, and subtle wit convinces you that daydreaming sparks and enriches creativity whether you work in an office, a science lab, or a writer’s studio. Daydreams at Work takes you to the “middle distance,” an energy-producing and visionary place.”
-- Ann Weisgarber, author of 'The Personal History of Rachel DuPree' (Macmillan New Writing, 2008), February 2009
“Daydreams at Work is an inspiring book about tapping into creativity and free thinking—which is where your best ideas come from. It’s books like this that get people into the right frame of mind to not only create better lives for themselves—but to change the world!”
-- Lauren Zander, co-founder of the Handel Group (HandelGroup.com), a business consulting and private coaching company, February 2009
“Daydreaming states are very valuable in that they facilitate creative problem solving"
-- Eric Klinger, Professor Emeritus of Psychology, University of Minnesota.
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