IPM/ESKA - Dr. Krista Duniach

DR. KRISTA DUNIACH is an Associate Professor of Marketing at the University of Angers in France where she is the director of the Trilingual Business Negotiator Masters Program. She holds undergraduate degrees from the University of Washington in the US and graduate and doctoral degrees from the University of Montpellier in France. Her research interests in international marketing focus on distribution channels, entry mode choice, cross-cultural analysis and consumer behavior in the wine industry. Dr. Duniach is member of the scientific committees of several international research organizations and journals.

Books by Dr. Krista Duniach :

Wine Marketing

An International Approach

Edited by Dr. Yves Chirouze , Dr. Krista Duniach

The world wine crisis needs new tools to overcome it. Marketing is the leading tool for quality products.

Paperback; $20.00 $15.00 - Available October 2010