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Lloyd C. Harris
| LLOYD C. HARRIS (BSc, PhD Cardiff University) is Professor of Marketing and Strategy at Warwick Business School at the University of Warwick in the UK. Previously, he was the Sir Julian Hodge Chair in Strategic Marketing at Cardiff Business School, Cardiff University in the UK. His research areas include: market orientation, the organizational culture/marketing interface, the initiation of strategic marketing, and professional services marketing.
Lloyd serves on the editorial and advisory boards of several academic and practitioner-focused journals, and is an active member of ServSig AMA, the European Academy of Marketing and the Institute of Learning and Teaching.
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Global Services Marketing Perspectives
A look at emerging global trends in services marketing
Paperback;
$59.95
$44.96
- Available June 2013
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