IPM/Tilde Univ Press - Bruce Perrott

BRUCE PERROTT is Senior Lecturer in the Faculty of Business at the University of Technology, Sydney. He is interested in how business and marketing strategies are formulated, formalized and managed through to the implementation phase.

Books by Bruce Perrott :

Cases in Corporate Sustainability and Change

A Multidisciplinary Approach

Edited by Suzanne Benn , Dexter Dunphy , Bruce Perrott

Case studies in business with the primary emphasis is on corporate sustainability but an emphasis has also been placed on corporate change. Sustainability will not be achieved through technological fixes alone; corporate culture needs to change also.

Paperback; $29.95 $22.46