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Provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level.
 
   
Entrepreneurship and Innovation
A Manager’s Perspective
 
282 pages; 7 1/4" x 9 3/4"


Description:

The aim of this text is to provide an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It will provide students with a foundation of ideas and understandings that are designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard.

Key features include:

* Brings together entrepreneurship and innovation using a unique approach.
* Looks at the process of entrepreneurship from both a small and large organizational perspective.
* Examines the theory and practice of innovation.
* Attention given to innovation diffusion theory and the challenges of commercialization with disruptive technologies.


About The Author:

TIM MAZZAROL is an Associate Professor in Entrepreneurship and Strategy at the Graduate School of Management, University of Western Australia and Director of the UWA Business School’s Centre for Entrepreneurial Management and Innovation (CEMI). He has extensive experience in designing, developing and delivering management education programs targeted at a wide range of levels from undergraduate to postgraduate. He also has ten years of experience with the Department of Foreign Affairs and Trade including a diplomatic posting to the Australian Embassy Bangkok.